The IGR seminar "Better selling with ergonomics expertise" now online.

Nuremberg, April 2021

The IGR seminar "Better selling with ergonomics expertise" now online.

The IGR has developed this training format especially for suppliers of ergonomic products and services.

Now optionally as an online seminar! Current developments under the conditions of the pandemic are also taken into account. Especially when it comes to the fundamental changes in the world of work, above all the topic of home office in the area of tension between mobile working and teleworking. Of course, we will continue to work on the classic topics around the concepts of relationship and behavioural ergonomics and how we can implement them successfully.

Because for all those who are actively involved in sales, the same questions arise again and again:

  • how do I present the special features of my products and services in such a way that they stand out positively from the competition?
  • What constitutes a real unique selling point?
  • How do I identify the target groups relevant to me or how do I address the important opinion of thought leaders and multipliers?

The aim is to impart ergonomic expertise specifically for sales staff in order to be able to confidently communicate product features to the relevant target audience, the customer. In addition to the sales department, these can be aimed at the company health department, the occupational safety department or the human resources department. All of the multipliers who have authority in aquisition processes.

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