{"id":11314,"date":"2019-01-11T12:34:02","date_gmt":"2019-01-11T11:34:02","guid":{"rendered":"https:\/\/igr-ev.de\/2019\/01\/11\/knowledge-is-the-raw-material-of-digitalization\/"},"modified":"2024-01-10T08:04:46","modified_gmt":"2024-01-10T07:04:46","slug":"knowledge-is-the-raw-material-of-digitalization","status":"publish","type":"post","link":"https:\/\/igr-ev.de\/en\/knowledge-is-the-raw-material-of-digitalization\/","title":{"rendered":"Knowledge is the raw material of digitalization"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"alignright wp-image-3441\" src=\"http:\/\/igr-ev.de\/wp-content\/uploads\/2019\/01\/schulung_ausbildung-1-300x293.png\" alt=\"Knowledge\" width=\"200\" height=\"196\">Nuremberg in January 2019<\/strong><\/p>\n<h3><strong>Knowledge is the raw material of digitalization<\/strong><\/h3>\n<p>In addition to the familiar training courses, the new training formats from the Institute for Health and Ergonomics are primarily aimed at practitioners from manufacturers&#8217; sales departments and qualified specialist retailers:<\/p>\n<p><strong>&#8220;Better selling with ergonomics expertise&#8221;<\/strong><\/p>\n<p>The IGR has developed this training format especially for providers of ergonomic products and services.<\/p>\n<p>Because for all those who are actively involved in sales, the questions arise again and again:<\/p>\n<ul>\n<li>How do I present the special features of my products and services so that they stand out from the competition?<\/li>\n<li>What constitutes a truly unique selling point?<\/li>\n<li>How do I identify the target groups relevant to me and how do I address the important opinion leaders and multipliers?<\/li>\n<\/ul>\n<p><strong>The aim of the seminar<\/strong><\/p>\n<p>You will gain confidence in your arguments when talking to customers or giving advice when it comes to<\/p>\n<p>questions relating to ergonomics.<\/p>\n<p><strong>&#8220;Certified sleep consultant for ergonomics&#8221;<\/strong><\/p>\n<p>The IGR has developed this training format especially for suppliers of mattresses and sleep systems and specialist consultants from the bed and mattress trade.<\/p>\n<p>The seminar can be booked exclusively for companies as an internal event.<\/p>\n<p><strong>The aim of the seminar<\/strong><\/p>\n<p>You will gain confidence in your arguments when talking to customers or giving advice when it comes to questions on the subject of &#8220;Ergonomically correct and therefore healthier sleep&#8221;.<\/p>\n<p>Ergonomic specialist knowledge is imparted specifically for salespeople and sales staff so that they can always communicate product features to customers reliably and in line with their needs.<\/p>\n<p><strong>Please find more information at:<\/strong><\/p>\n<p><a href=\"https:\/\/igr-ev.de\/akademie\/schulung-ausbildung\/\">https:\/\/igr-ev.de\/akademie\/schulung-ausbildung\/<\/a><\/p>\n<p><strong>Contact:<\/strong><\/p>\n<p>Ralf Eisele<br \/>\n<a href=\"mailto:info@igr-ev.de\">info@igr-ev.de<\/a><\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 249px; top: 161.312px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nuremberg in January 2019 Knowledge is the raw material of digitalization In addition to the familiar training courses, the new training formats from the Institute for Health and Ergonomics are primarily aimed at practitioners from manufacturers&#8217; sales departments and qualified specialist retailers: &#8220;Better selling with ergonomics expertise&#8221; The IGR has developed this training format especially [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-11314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Knowledge is the raw material of digitalization - IGR Institut f\u00fcr Gesundheit und Ergonomie GmbH<\/title>\n<meta name=\"description\" content=\"The new training formats offered by the Institute for Health and Ergonomics are aimed primarily at the following, in addition to the familiar training courses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igr-ev.de\/en\/knowledge-is-the-raw-material-of-digitalization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Knowledge is the raw material of digitalization - IGR Institut f\u00fcr Gesundheit und Ergonomie GmbH\" \/>\n<meta property=\"og:description\" content=\"The new training formats offered by the Institute for Health and Ergonomics are aimed primarily at the following, in addition to the familiar training courses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/igr-ev.de\/en\/knowledge-is-the-raw-material-of-digitalization\/\" \/>\n<meta property=\"og:site_name\" content=\"IGR Institut f\u00fcr Gesundheit und Ergonomie GmbH\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-11T11:34:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-10T07:04:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/igr-ev.de\/wp-content\/uploads\/2019\/01\/schulung_ausbildung.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"80\" \/>\n\t<meta property=\"og:image:height\" content=\"80\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mediaberater\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mediaberater\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/knowledge-is-the-raw-material-of-digitalization\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/knowledge-is-the-raw-material-of-digitalization\\\/\"},\"author\":{\"name\":\"mediaberater\",\"@id\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/#\\\/schema\\\/person\\\/1e9772423eb581be585653bc349cdea1\"},\"headline\":\"Knowledge is the raw material of digitalization\",\"datePublished\":\"2019-01-11T11:34:02+00:00\",\"dateModified\":\"2024-01-10T07:04:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/knowledge-is-the-raw-material-of-digitalization\\\/\"},\"wordCount\":278,\"publisher\":{\"@id\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/knowledge-is-the-raw-material-of-digitalization\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/igr-ev.de\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/schulung_ausbildung.jpg\",\"articleSection\":[\"Press releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/knowledge-is-the-raw-material-of-digitalization\\\/\",\"url\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/knowledge-is-the-raw-material-of-digitalization\\\/\",\"name\":\"Knowledge is the raw material of digitalization - IGR Institut f\u00fcr Gesundheit und Ergonomie GmbH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/knowledge-is-the-raw-material-of-digitalization\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/knowledge-is-the-raw-material-of-digitalization\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/igr-ev.de\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/schulung_ausbildung.jpg\",\"datePublished\":\"2019-01-11T11:34:02+00:00\",\"dateModified\":\"2024-01-10T07:04:46+00:00\",\"description\":\"The new training formats offered by the Institute for Health and Ergonomics are aimed primarily at the following, in addition to the familiar training courses.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/knowledge-is-the-raw-material-of-digitalization\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/igr-ev.de\\\/en\\\/knowledge-is-the-raw-material-of-digitalization\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/knowledge-is-the-raw-material-of-digitalization\\\/#primaryimage\",\"url\":\"https:\\\/\\\/igr-ev.de\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/schulung_ausbildung.jpg\",\"contentUrl\":\"https:\\\/\\\/igr-ev.de\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/schulung_ausbildung.jpg\",\"width\":80,\"height\":80,\"caption\":\"schulung ausbildung\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/knowledge-is-the-raw-material-of-digitalization\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/home-2\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Press releases\",\"item\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/category\\\/press-releases\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Knowledge is the raw material of digitalization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/\",\"name\":\"IGR Institut f\u00fcr Gesundheit und Ergonomie GmbH\",\"description\":\"Entdecken Sie die Welt der Ergonomie\",\"publisher\":{\"@id\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/#organization\",\"name\":\"IGR Institut f\u00fcr Gesundheit und Ergonomie GmbH\",\"url\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/igr-ev.de\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/cropped-Logo-IGR-Institut.png\",\"contentUrl\":\"https:\\\/\\\/igr-ev.de\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/cropped-Logo-IGR-Institut.png\",\"width\":3472,\"height\":909,\"caption\":\"IGR Institut f\u00fcr Gesundheit und Ergonomie GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/#\\\/schema\\\/person\\\/1e9772423eb581be585653bc349cdea1\",\"name\":\"mediaberater\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b12a5ed8f17982226d2aa1e44788815fc9877111a1422a9aeec9dba391eabac3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b12a5ed8f17982226d2aa1e44788815fc9877111a1422a9aeec9dba391eabac3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b12a5ed8f17982226d2aa1e44788815fc9877111a1422a9aeec9dba391eabac3?s=96&d=mm&r=g\",\"caption\":\"mediaberater\"},\"url\":\"https:\\\/\\\/igr-ev.de\\\/en\\\/author\\\/mediaberater\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Knowledge is the raw material of digitalization - IGR Institut f\u00fcr Gesundheit und Ergonomie GmbH","description":"The new training formats offered by the Institute for Health and Ergonomics are aimed primarily at the following, in addition to the familiar training courses.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/igr-ev.de\/en\/knowledge-is-the-raw-material-of-digitalization\/","og_locale":"en_US","og_type":"article","og_title":"Knowledge is the raw material of digitalization - IGR Institut f\u00fcr Gesundheit und Ergonomie GmbH","og_description":"The new training formats offered by the Institute for Health and Ergonomics are aimed primarily at the following, in addition to the familiar training courses.","og_url":"https:\/\/igr-ev.de\/en\/knowledge-is-the-raw-material-of-digitalization\/","og_site_name":"IGR Institut f\u00fcr Gesundheit und Ergonomie GmbH","article_published_time":"2019-01-11T11:34:02+00:00","article_modified_time":"2024-01-10T07:04:46+00:00","og_image":[{"width":80,"height":80,"url":"https:\/\/igr-ev.de\/wp-content\/uploads\/2019\/01\/schulung_ausbildung.jpg","type":"image\/jpeg"}],"author":"mediaberater","twitter_card":"summary_large_image","twitter_misc":{"Written by":"mediaberater","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/igr-ev.de\/en\/knowledge-is-the-raw-material-of-digitalization\/#article","isPartOf":{"@id":"https:\/\/igr-ev.de\/en\/knowledge-is-the-raw-material-of-digitalization\/"},"author":{"name":"mediaberater","@id":"https:\/\/igr-ev.de\/en\/#\/schema\/person\/1e9772423eb581be585653bc349cdea1"},"headline":"Knowledge is the raw material of digitalization","datePublished":"2019-01-11T11:34:02+00:00","dateModified":"2024-01-10T07:04:46+00:00","mainEntityOfPage":{"@id":"https:\/\/igr-ev.de\/en\/knowledge-is-the-raw-material-of-digitalization\/"},"wordCount":278,"publisher":{"@id":"https:\/\/igr-ev.de\/en\/#organization"},"image":{"@id":"https:\/\/igr-ev.de\/en\/knowledge-is-the-raw-material-of-digitalization\/#primaryimage"},"thumbnailUrl":"https:\/\/igr-ev.de\/wp-content\/uploads\/2019\/01\/schulung_ausbildung.jpg","articleSection":["Press releases"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/igr-ev.de\/en\/knowledge-is-the-raw-material-of-digitalization\/","url":"https:\/\/igr-ev.de\/en\/knowledge-is-the-raw-material-of-digitalization\/","name":"Knowledge is the raw material of digitalization - IGR Institut f\u00fcr Gesundheit und Ergonomie GmbH","isPartOf":{"@id":"https:\/\/igr-ev.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/igr-ev.de\/en\/knowledge-is-the-raw-material-of-digitalization\/#primaryimage"},"image":{"@id":"https:\/\/igr-ev.de\/en\/knowledge-is-the-raw-material-of-digitalization\/#primaryimage"},"thumbnailUrl":"https:\/\/igr-ev.de\/wp-content\/uploads\/2019\/01\/schulung_ausbildung.jpg","datePublished":"2019-01-11T11:34:02+00:00","dateModified":"2024-01-10T07:04:46+00:00","description":"The new training formats offered by the Institute for Health and Ergonomics are aimed primarily at the following, in addition to the familiar training courses.","breadcrumb":{"@id":"https:\/\/igr-ev.de\/en\/knowledge-is-the-raw-material-of-digitalization\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/igr-ev.de\/en\/knowledge-is-the-raw-material-of-digitalization\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/igr-ev.de\/en\/knowledge-is-the-raw-material-of-digitalization\/#primaryimage","url":"https:\/\/igr-ev.de\/wp-content\/uploads\/2019\/01\/schulung_ausbildung.jpg","contentUrl":"https:\/\/igr-ev.de\/wp-content\/uploads\/2019\/01\/schulung_ausbildung.jpg","width":80,"height":80,"caption":"schulung ausbildung"},{"@type":"BreadcrumbList","@id":"https:\/\/igr-ev.de\/en\/knowledge-is-the-raw-material-of-digitalization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/igr-ev.de\/en\/home-2\/"},{"@type":"ListItem","position":2,"name":"Press releases","item":"https:\/\/igr-ev.de\/en\/category\/press-releases\/"},{"@type":"ListItem","position":3,"name":"Knowledge is the raw material of digitalization"}]},{"@type":"WebSite","@id":"https:\/\/igr-ev.de\/en\/#website","url":"https:\/\/igr-ev.de\/en\/","name":"IGR Institut f\u00fcr Gesundheit und Ergonomie GmbH","description":"Entdecken Sie die Welt der Ergonomie","publisher":{"@id":"https:\/\/igr-ev.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/igr-ev.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/igr-ev.de\/en\/#organization","name":"IGR Institut f\u00fcr Gesundheit und Ergonomie GmbH","url":"https:\/\/igr-ev.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/igr-ev.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/igr-ev.de\/wp-content\/uploads\/2023\/11\/cropped-Logo-IGR-Institut.png","contentUrl":"https:\/\/igr-ev.de\/wp-content\/uploads\/2023\/11\/cropped-Logo-IGR-Institut.png","width":3472,"height":909,"caption":"IGR Institut f\u00fcr Gesundheit und Ergonomie GmbH"},"image":{"@id":"https:\/\/igr-ev.de\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/igr-ev.de\/en\/#\/schema\/person\/1e9772423eb581be585653bc349cdea1","name":"mediaberater","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b12a5ed8f17982226d2aa1e44788815fc9877111a1422a9aeec9dba391eabac3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b12a5ed8f17982226d2aa1e44788815fc9877111a1422a9aeec9dba391eabac3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b12a5ed8f17982226d2aa1e44788815fc9877111a1422a9aeec9dba391eabac3?s=96&d=mm&r=g","caption":"mediaberater"},"url":"https:\/\/igr-ev.de\/en\/author\/mediaberater\/"}]}},"_links":{"self":[{"href":"https:\/\/igr-ev.de\/en\/wp-json\/wp\/v2\/posts\/11314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igr-ev.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igr-ev.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igr-ev.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/igr-ev.de\/en\/wp-json\/wp\/v2\/comments?post=11314"}],"version-history":[{"count":2,"href":"https:\/\/igr-ev.de\/en\/wp-json\/wp\/v2\/posts\/11314\/revisions"}],"predecessor-version":[{"id":13242,"href":"https:\/\/igr-ev.de\/en\/wp-json\/wp\/v2\/posts\/11314\/revisions\/13242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igr-ev.de\/en\/wp-json\/wp\/v2\/media\/12019"}],"wp:attachment":[{"href":"https:\/\/igr-ev.de\/en\/wp-json\/wp\/v2\/media?parent=11314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igr-ev.de\/en\/wp-json\/wp\/v2\/categories?post=11314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igr-ev.de\/en\/wp-json\/wp\/v2\/tags?post=11314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}