Trackingtools

Facebook
If you visit our Facebook fan page, Facebook Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 D02 X525, Ireland collects, stores and processes your personal data in accordance with Facebook’s privacy policy. The privacy policy can be found here:

https://de-de.facebook.com/policy.php

As part of the „Facebook Insights“ function, Facebook can provide us with the following data categories in anonymous / statistical form for the purpose of measuring performance and optimizing our Facebook presence:

  • Predefined interactions on our fan page
  • time stamp
  • Country / city of the user
  • HTTP language code
  • Age / gender group
  • Previously visited website (so-called referral URL)
  • End device of the user
  • Facebook user ID (if logged in)

With regard to the processing of the Insights data, there is a joint responsibility between Facebook and us, within the framework of which Facebook has assumed primary responsibility. This concerns the processing of Insights data and the implementation of the rights of the data subject. Therefore, please contact Facebook directly with regard to all obligations under the GDPR with regard to the processing of Insights data. We will forward your inquiries we receive in this regard to Facebook. Further details on this are regulated in the agreement on joint responsibility (Joint Controller Addendum), which you can find here:
www.facebook.com/legal/terms/page_controller_addendum

You can find more information about Facebook Insights here:
https://analytics.facebook.com/features/list#automated_insights
www.facebook.com/legal/terms/information_about_page_insights_data

Facebook Custom Audience / Facebook Pixel
We use the visitor action pixel of the provider Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2 D02 X525, Ireland (“Facebook”) on our website. The remarketing tag or tracking pixel from Facebook was implemented. We and Facebook are jointly responsible for data processing.

The Facebook pixel enables Facebook to determine the visitors to our online offer as a target group for the presentation of advertisements (so-called „Facebook ads“). A user can also be tracked across multiple websites. We use the Facebook pixel to show the Facebook advertisements placed by us only to those Facebook users who have shown an interest in our online offer or who have certain characteristics (e.g. interest in certain topics or products that are determined by the websites they visit which we transmit to Facebook (so-called „Custom Audiences“).

With the help of the Facebook pixel, we can also understand the effectiveness of the Facebook ads for statistical and market research purposes („Audience Insights“), in which we can see whether users were redirected to our website after clicking on a Facebook ad (so-called. „Conversion“).

The Facebook pixel is a Javascript code that sends the following data to Facebook:

  • HTTP header information: including IP address, information about the web browser, page storage location, document, URL of the website and device of the web browser (computer, smartphone, tablet, other) as well as the day and time of use
  • Pixel-specific data: Pixel ID and Facebook cookie data including your Facebook ID (these are used to link events to a specific Facebook advertising account and thus to assign them to a Facebook user)
  • Additional information about the visit and standard and custom data events.

More information can be found here.

We also use the additional function „automatic extended comparison“. Data such as first and last name, place of residence, e-mail addresses, telephone numbers or Facebook IDs of the users are transmitted to Facebook in encrypted form in order to create target groups (“Custom Audiences” or “Look Alike Audiences”). This also includes data from non-Facebook users and from users who are not logged into Facebook when visiting our website. This also enables website visitors to be identified who have deactivated the storage of third-party cookies.

If no Facebook cookies are stored in your browser, they will not be assigned to one of the user groups known as “Custom Audience”. If, however, the Facebook ID contained in the Facebook cookie has been assigned to a Facebook user, Facebook assigns this user to a so-called „Custom Audience“ based on the rules we have established.

According to the case law of the European Court of Justice, we are jointly responsible with Facebook for the operation of the tracking pixel with regard to compliance with data protection regulations. In this context, Facebook provides the associated IT infrastructure as well as the website of the social network and is basically the primary contact when it comes to the processing of your data on the pages of the social network (e.g. information or deletion). However, you can also assert your statutory rights against us. In this case, we will forward your inquiries to the operator of the social network.

If data is transferred outside of the European Union (EU) or the contracting states to the Agreement on the European Economic Area (EEA), Facebook obliges the recipients (including the US-American Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA) based on so-called EU standard contractual clauses for compliance with an appropriate data protection standard. In addition, a transfer to a third country can also take place on the basis of the recognition of an appropriate level of data protection by the European Commission.

We use the Facebook pixel to display the „Facebook Ads“ we have placed to those Facebook users who have shown an interest in our online offering or who have certain characteristics that we transmit to Facebook (so-called „Custom Audiences“ ).

The legal basis for using Facebook Custom Audience is your consent in accordance with Art. 6 Para. 1 lit. a) GDPR.

You can find more information on this here and in Facebook’s privacy policy.

Snapchat Custom Audience / Snapchat Pixel
We use the visitor action pixel from the provider Snap Inc., 2772 Donald Douglas, Loop North, Santa Monica, CA 90405, USA (“Snapchat”) on our website. The remarketing tag or tracking pixel from Snapchat was implemented. We and Snapchat are jointly responsible for data processing.

The Snapchat pixel makes it possible for Snapchat to determine the visitors to our online offer as a target group for the presentation of advertisements (so-called “Snapchat ads”). A user can also be tracked across multiple websites. We use the Snapchat pixel to show the Snapchat advertisements placed by us only to those Snapchat users who have shown an interest in our online offer or who have certain characteristics (e.g. interest in certain topics or products that are determined by the websites they visit that we transmit to Snapchat (so-called „Custom Audiences“).

With the help of the Snapchat pixel, we can also understand the effectiveness of the Snapchat ads for statistical and market research purposes („Audience Insights“) by seeing whether users were redirected to our website after clicking on a Snapchat ad (so-called. „Conversion“).

The Snapchat pixel is Javascript code that sends the following data to Snapchat:

  • HTTP header information: including IP address, information about the web browser, page storage location, document, URL of the website, referrer URL (the address of the website from which the user came to our website) and the end device of the web browser (computer, Smartphone, tablet, other) as well as the day and time of use
  • Pixel-specific data: Pixel ID, standard event type (user action)
  • First and third party cookies

More information can be found here.

We also use the function to transmit user parameters such as e-mail address or telephone number to Snapchat. This serves to form target groups (“Custom Audiences” or “Look Alike Audiences”) by assigning user actions to a specific Snapchat account. This also includes data from non-Snapchat users and from users who are not logged in to Snapchat when visiting our website. This also allows website visitors to be identified who have deactivated the storage of third-party cookies.

If there are no Snapchat cookies stored in your browser, they will not be assigned to one of the user groups known as “Custom Audience”. However, if the Snapchat ID contained in the Snapchat cookie has been assigned to a Snapchat user, Snapchat assigns this user to a so-called „Custom Audience“ based on the rules we have established.

According to the case law of the European Court of Justice, we are jointly responsible with Snapchat for the operation of the tracking pixel with regard to compliance with data protection regulations. In this context, Snapchat provides the associated IT infrastructure as well as the website of the social network and is basically the primary contact when it comes to the processing of your data on the pages of the social network (e.g. information or deletion). However, you can also assert your statutory rights against us. In this case, we will forward your inquiries to the operator of the social network.

Insofar as data is transmitted outside of the European Union (EU) or the contracting states to the Agreement on the European Economic Area (EEA), Snapchat obliges the recipients to comply with an appropriate data protection standard based on so-called EU standard contractual clauses. In addition, a transfer to a third country can also take place on the basis of the recognition of an appropriate level of data protection by the European Commission.

Further information on data protection at Snapchat can be found here.

We use the Snapchat pixel to display the „Snapchat Ads“ we have placed to those Snapchat users who have shown an interest in our online offering or who have certain characteristics that we transmit to Snapchat (so-called „Custom Audiences“). ).

The legal basis for using Snapchat Custom Audience is your consent in accordance with Article 6(1)(a) GDPR.

Google Adwords Conversion Tracking

We use Google Adwords to show you advertisements on Google and other third party websites. Google Adwords Conversion Tracking is a web analysis service provided by Google Ireland Ltd, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

With conversion tracking, we can determine how successful the individual advertising measures are. The purpose of this is to show you advertisements that are of interest to you and to make our website more interesting for you. The advertising is delivered by Google via so-called „ad servers“. We use cookies for this purpose, through which certain parameters for measuring success, such as the insertion of advertisements or clicks by the user, can be measured. If you access our website via a Google ad, Google Adwords will store a cookie on your PC. These cookies usually lose their validity after 30 days and are not intended to identify you personally. The analysis values ​​for this cookie are usually the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user is not would like to be addressed more).

These cookies enable Google to recognize your internet browser. If a user visits certain pages on the website of an Adwords customer and the cookie stored on their computer has not yet expired, Google and the customer can see that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each Adwords customer. Cookies cannot therefore be tracked via the website of Adwords customers. We ourselves do not collect or process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material; in particular, we cannot identify the users on the basis of this information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google’s servers. We have no influence on the extent and further use of the data collected by Google and will inform you according to our level of knowledge: By integrating AdWords conversion tracking, Google receives the information that you have accessed the relevant part of our website or clicked on an ad from us to have. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out your IP address and save it.

You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out, however, that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading the browser plug-in available under the following link and install:

http://www.google.com/settings/ads/plugin

Contact details from Google:
Google Dublin, Google Ireland Ltd.
Gordon House, 4 Barrow Street
Dublin Ireland
Phone: +353 (1) 436 1000
Fax: +353 (1) 436 1001

Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy

Google Adwords Remarketing

We use Google Adwords remarketing. Google Adwords Remarketing is a web analysis service provided by Google Ireland Ltd, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

This application enables us to show you advertisements on other websites after visiting our website. This is done by means of cookies stored in your browser, which are used by Google to record and evaluate your usage behavior when you visit various websites. In this way, Google can determine your previous visit to our website. A merging of the data collected in the context of the remarketing with your personal data, which may be stored by Google, does not take place by Google according to its own statements. In particular, according to Google, pseudonymization is used in remarketing.

Contact details from Google:
Google Dublin, Google Ireland Ltd.
Gordon House, 4 Barrow Street
Dublin Ireland
Phone: +353 (1) 436 1000
Fax: +353 (1) 436 1001

Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy

Google Analytics

Some of our websites use Google Analytics to analyze and improve their use.

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google Analytics uses so-called „cookies“, text files that are stored on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. If IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be sent to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The legal basis for the processing of data with the help of Google Analytics is Art. 6 Para. 1 lit. f GDPR. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading the browser plug-in available under the following link and install: http://tools.google.com/dlpage/gaoptout?hl=de

We use Google Analytics with the extension „_anonymizeIp ()“. This shortens the IP addresses (so-called IP masking). A reference to certain people can thus be excluded.

Information about Google: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001

More information about Google’s terms of use:

www.google.com/analytics/terms/de.html

More information on data protection from Google:
www.google.com/intl/de/analytics/privacyoverview.html

Google Fonts
We use Google Fonts on some of our websites. This enables us to integrate certain fonts into our website. These fonts are provided by Google via servers in the USA. When you visit our website, the visitor’s web browser establishes a direct connection to these servers. Among other things, the visitor’s IP address is transmitted to Google and stored there.

Further information about Google: Google Inc., 1600 Amphitheater Parkway, Mountain View, California 94043, USA
Further information on data protection at Google:
https://www.google.com/policies/privacy/

Google Maps
We use Google Maps on some of our websites. This enables us to show you interactive maps directly on our website and enables you to conveniently use the map function. By using Google Maps, data is transmitted to Google in the USA, including your IP address.

You can prevent the transmission of data to Google by deactivating JavaScript in your browser settings. In this case, however, you cannot use Google Maps on our website.

The legal basis for the processing of your data is Article 6 Paragraph 1 Letter f GDPR.

Information about Google:

Google Inc., 1600 Amphitheater Parkway, Mountain View, California 94043, USA

More information about Google’s terms of use:
www.google.com/analytics/terms/de.html

More information on data protection from Google:
www.google.com/intl/de/analytics/privacyoverview.html

More information about the terms of use of Google Maps:
www.google.com/intl/de_US/help/terms_maps.html

Social plug-ins
We currently use the following social media plug-ins: Facebook, Google+, Twitter, Xing, LinkedIn. With the help of a button, personal data is transmitted to the respective plug-in provider and stored there.

The respective plug-in provider saves the data collected about you as a usage profile and uses this for the purposes of advertising, market research and / or the needs-based design of its website. Such an evaluation is carried out in particular (also for users who are not logged in) to display needs-based advertising and to inform other users of the social network about your activities on some of our websites. You have the right to object to the creation of these user profiles, although you must contact the respective plug-in provider to exercise this right. Via the plug-ins, we offer you the opportunity to interact with social networks and other users, so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plug-in is Article 6 Paragraph 1 Letter f GDPR.

The data is passed on regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in with the plug-in provider, your data collected by us will be assigned directly to your existing account with the plug-in provider.

Further information on the purpose and scope of the data collection and its processing by the plug-in provider can be found in the data protection declarations of these providers, which are provided below. There you will also find further information on your rights in this regard and setting options to protect your privacy:

YouTube videos
You can find videos or helpful tips about our offer on our YouTube channel. The customer service team also answers users‘ questions and comments in a professional manner on YouTube.

Personal data is stored and processed by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4 D04 E5W5, Ireland (“Google”), as the operator of YouTube, in accordance with Google’s data protection guidelines. The privacy policy can be found here: https://policies.google.com/privacy?hl=de&gl=de

With the help of YouTube’s analytics functions, we are able to carry out certain statistical evaluations to optimize our channel. This includes, in particular, details on the most popular videos (e.g. length of stay of the users, ranking of the videos), the target groups (e.g. countries, language settings, age and gender, activity times) and the reach of our channel (e.g. where the users were forwarded to a video from) and Impressions (e.g. how many users saw a particular ad). It is not possible for us to draw conclusions about individual users or access individual user profiles.

For more information about YouTube’s analytics features, visit:
https://support.google.com/youtube/answer/9002587?hl=en